After two years of collaboration, Shanghai-based Direct HR Group has officially become PAWLIK Asia, marking an enhanced commitment to the Chinese market. the partnership is uniquely positioned to support global companies in strengthening their leadership and organizational capabilities in China. This transition reflects PAWLIK’s dedication to combining a strong local presence with the expertise of a global organization.
“We’re thrilled to offer our clients in China a comprehensive suite of leadership, development, and recruitment solutions honed over the past twelve years. We’re equally excited to contribute to the ongoing growth of PAWLIK Consultants, as our values and culture are deeply aligned,” says Michael Maeder, Founder and Managing Partner of PAWLIK Asia. Joachim Pawlik, Founder and Managing Director of PAWLIK Consultants, adds: “This move reinforces our ambition to be a truly global partner for our clients. Our partnership with Direct HR Group has been a success, and we’re looking forward to even greater collaboration under the PAWLIK Asia brand.”
Three questions for Henrik Meyer-Hoeven, Managing Director International at PAWLIK Consultants
PAWLIK: What does PAWLIK’s enhanced presence in China mean for companies?
Henrik Meyer-Hoeven: Our global strategy prioritizes direct engagement in key markets. Instead of relying on loose networks, we establish fully staffed offices with experienced local consultants. This approach allows us to blend proven methodologies and tools with cultural insights, local expertise, and hands-on implementation capabilities.
PAWLIK: What services does PAWLIK Asia offer?
Henrik Meyer-Hoeven: PAWLIK Asia’s consulting services encompass talent acquisition, leadership development, and organizational strategy. We specialize in executive search and provide tailored solutions to help companies navigate leadership challenges unique to the Chinese market, including customized leadership development programs and one-on-one coaching.
PAWLIK: What are the current priorities in the Chinese market?
Henrik Meyer-Hoeven: China’s evolving business landscape demands fresh perspectives on leadership and organizational design. PAWLIK Asia is actively helping clients rethink and realign their regional management structures to enhance market effectiveness. In some cases, this entails a fundamental realignment of organizational strategy and positioning, as well as recruiting fresh talent and fostering the growth of existing team members. Similarly, leadership is undergoing significant transformation in China, with evolving expectations demanding a shift in mindset among managers to adapt to these new requirements.
