Employee Experience Benchmark DACH 2021 – a current study with a focus survey on the crisis

Understanding and improving the employee experience (EX) plays a critical role in creating a better workplace, enhancing employee retention, and unlocking growth potential. These factors have taken on even greater importance during times of crisis.

How do employees perceive your organization?

Organizations that actively evaluate and refine their employee experience significantly contribute to a more engaged and motivated workforce, driving long-term success. These aspects of employment have become increasingly important, especially in times of crisis. With most employee interactions now happening remotely, the ongoing COVID-19 situation presents unique challenges – and opportunities – for managing and retaining talent, areas where many companies have limited prior experience. To address this, PAWLIK Consultants, in collaboration with experience management experts Buljan & Partners Consulting and HSBA, has launched the Employee Experience Benchmark DACH 2021 research project. This study, open for participation until the end of March, aims to provide actionable insights tailored to German-speaking markets.

Back in 2018, our partner Buljan & Partners Consulting conducted an employee experience study focused on the Spanish market. This earlier study explored the critical moments that shape the employee experience – both before and during employment – and examined how companies align with employee expectations.

Study overview – how does it work?

The EX study examines 24 key employee touchpoints to provide a holistic view of the employee journey, from initial contact with the company to onboarding, career progression, and eventual departure.

Additionally, the study includes a dedicated section on the impact of COVID-19. It addresses questions such as: How informed and supported do employees feel?What is their sense of belonging like? How do they perceive remote work?

The survey is conducted online and ensures complete anonymity. Participating organizations will receive a visualized evaluation of the findings and concrete recommendations for actionable improvements.

Your contacts for the study form a strong alliance of HR, experience management and academic expertise:

Prof. Dr. Henrik Meyer-Hoeven (PAWLIK Consultants GmbH)
E-Mail: hmeyer-hoeven@pawlik.de

Silvana Buljan (Buljan & Partners Consulting)
E-Mail: s.buljan@buljanandpartners.com

Prof. Dr. Daniela Eisele-Wijnbergen (Hamburg School of Business Administration)
E-Mail: daniela.eisele-wijnbergen@hsba.de

Timeline

March/April 2021 Preparation

We handle all formalities to ensure a smooth start to the survey. This includes drafting participation agreements, finalizing data protection measures, pre-selecting participants, and setting up the online survey – all in close collaboration with your team.

May 2021 Implementation

We manage the selection process and communication with your employees. Each participant will receive secure access to the online survey tool to complete the questionnaire.

June 2021 Evaluation

Our team conducts a comprehensive qualitative and quantitative analysis of the results. Your organization will receive a tailored benchmark report, along with the ability to compare your results against aggregated data from all participating companies.

July 2021 Action planning

In an interactive workshop, we will review the results with you in detail, explore actionable insights, and identify concrete steps to enhance your employee experience.

Key details

Our deliverables

  • Concept
  • Information
  • End-to-end survey implementation
  • Detailed analysis of survey results
  • A 20-page results report with key findings
  • An Excel sheet containing verbatim comments from open-ended responses
  • 3h presentation & workshop, conducted onsite or remotely

What we need from you

Time

  • 10 minutes per participant for the online survey (up to 1,000 employees)
  • Project oversight: 3-4 days
  • Presentation & discussion: 3 hours

Budget

  • Participation fee: €9,450 plus VAT.

Please confirm your participation by March 31, 2021 to join the study

For more details, click here.

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