Amely Pfaff combines analytical thinking with an acute awareness of people and situations. Her studies in marketing and communication sciences shaped her early understanding of external impact, positioning and communication — skills she now applies in the strategic development of PAWLIK Executive and in her coaching practice.

As a certified systemic business coach and licensed Scan consultant, she helps individuals navigate career transitions, reorientations, and leadership responsibilities. She combines systemic methods with sound analytical approaches to provide clarity regarding self-image, role and impact. This fosters authentic development that strengthens individuals and generates tangible value within organisations – through clear leadership, conscious decision-making and a consistent internal and external presence.